The ReactionSo I was sitting at the office writing when I got a text from my good friend Mase (@masonarchie2)-- it was a link to Drake's “Duppy Freestyle” dropped on Soundcloud. Being from Brooklyn, I had heard the word before, but being stuck in The Nap (Indianapolis) the past 2 years, I needed to brush up. The first thing I did was look up “Duppy” on Urban Dictionary: “Duppy man is used in Jamaican culture to reference someone who does not exist.” Says a lot about how the man feels (lol). I l
A new‑media case study in real time, where barbershop talk evolves to broadcast networks, niche communities become distribution channels, and a podcast demonstrates that the future of culture is built, not bought.
A night celebrating Joyce Gordon's legacy and the visionaries reshaping Oakland's cultural landscape.
Oakland doesn’t just raise artists — it forges them. The city’s pressure, rhythm, and contradictions have a way of sharpening voices, and East Oakland’s Paidro Classic is one of those names that’s been building in plain sight for a minute. Part rapper,
Bay Area artist and Zambian native @ArtByBlack just dropped an introspective, alternative rap visual for his track “Private Hours.”The video opens on a cryptic phone call: a woman’s whisper slowly sharpens into a question —“So take me to the beginning. What type of
The pieces are moving.For those who know, you know. You've heard it. And you're seeing it. When you're out with friends. On the interwebs. The quiet whispers in Oakland's underground. The late-night conversations in San Francisco's creative circles. The
My name is BJ Teriba. I’m the CEO of PREP Studios and its subsidiary, PREP Culture. This is personal for me.PREP.BOY$ started in 2016, right after I graduated from DePauw. What began as a culture blog with a deep focus on music became a crash course
Welcome to PREP CULTURE — a new destination from PREP CULTURE that’s just getting started. We’ll be up and running soon, but you can subscribe now to stay in the loop and get emails as soon as new content drops.
Dream State hosted a creative workshop for entrepreneurs this past Sunday called How To Walk On Clouds , hosted by in collaboration with the Asian Art Museum (SF) and other partners.
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Artists & designers are fuel for the F.A.M.E event, but in fashion, the product is only as good as the person representing it. Think of our models as the vehicles of the show. They come in all shapes, sizes, backgrounds, and levels of experience, but one thing’s for certain: each brings a “je ne sais quoi” to their craft, the curio they sport, and this show.
